To measure the impact of quality data on your email marketing campaigns, consider the following metrics:
Open Rates: Higher open rates indicate that your subject lines and content are resonating with your audience. Click-Through Rates (CTR): A higher CTR suggests that your email content is engaging and relevant. Conversion Rates: Track the number of subscribers who took the desired action after clicking on your email. Bounce Rates: Lower bounce rates indicate better data quality, as fewer emails are being sent to invalid addresses. Unsubscribe Rates: A lower unsubscribe rate suggests that your emails are valuable to your subscribers.