Several tools can help you achieve contextual relevance in your email marketing campaigns:
Marketing automation platforms like HubSpot, Marketo, or Mailchimp can help you segment your audience and send personalized emails. Customer Data Platforms (CDPs) like Segment or Tealium can help you gather and unify customer data from various sources to create a complete picture of your audience. Analytics tools like Google Analytics or Adobe Analytics can provide insights into customer behavior and preferences.