Using quality data is crucial for several reasons:
Personalization: High-quality data allows for personalized emails, which can lead to higher open and click-through rates. Segmentation: It enables precise segmentation, allowing marketers to send relevant content to specific audience segments. Deliverability: Accurate data helps in maintaining a good sender reputation, ensuring that emails are delivered to the inbox rather than the spam folder. ROI: By targeting the right audience with the right message, the return on investment (ROI) can be significantly improved.