How to Measure the Success of a Re-Engagement Series?
To evaluate the success of your re-engagement series, track the following key metrics:
Open Rate: The percentage of recipients who open your re-engagement emails. Click-Through Rate (CTR): The percentage of recipients who click on links within your re-engagement emails. Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase or signing up for a webinar. Unsubscribe Rate: The percentage of recipients who opt out after receiving re-engagement emails.