How to Measure the Success of Partition Recovery Efforts?
To measure the success of your partition recovery efforts, track the following metrics:
Re-engagement Rate: The percentage of inactive subscribers who have re-engaged with your emails. Open and Click-through Rates: Monitor the open and click-through rates of your re-engagement campaigns. Conversion Rate: Track the number of re-engaged subscribers who take the desired action, such as making a purchase or signing up for a webinar. Unsubscribe Rate: Keep an eye on the unsubscribe rate to ensure your re-engagement efforts are not driving more people away.