action oriented text

How to Measure the Success of Action-Oriented Text?

To gauge the effectiveness of your action-oriented text, track key metrics such as:
Click-Through Rate (CTR): Measures how many recipients clicked on the CTA link.
Conversion Rate: Indicates how many recipients completed the desired action after clicking the CTA.
Engagement Rate: Includes metrics like open rate, time spent on email, and interaction with other links.
Analyzing these metrics will help you refine your approach and improve future campaigns.

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