How to Measure the Success of an Integrated Campaign?
To measure the success of an integrated email marketing campaign, consider the following metrics:
- Open and Click-Through Rates (CTR): Monitor how many recipients open your emails and click on links. - Conversion Rates: Track the number of recipients who complete a desired action, such as making a purchase or filling out a form. - Engagement Metrics: Analyze metrics like social shares, website visits, and content downloads to gauge overall engagement. - ROI: Calculate the return on investment by comparing the revenue generated from the campaign to the costs incurred.