If your emails are not mobile-friendly, several negative outcomes can occur:
1. Poor User Experience: Non-mobile-optimized emails often require users to zoom and scroll horizontally, causing frustration and leading to abandonment. 2. Lower Engagement: Recipients are less likely to engage with emails that are difficult to read or navigate on their mobile devices. 3. Higher Unsubscribe Rates: Frustrated users may choose to unsubscribe from your mailing list if they consistently receive emails that are not mobile-friendly. 4. Decreased Conversions: A poor mobile experience can lead to lower click-through rates and, consequently, fewer conversions.