What are the Legal Implications of Poor Record Keeping?
Poor record keeping can result in significant legal consequences. Non-compliance with regulations like GDPR, CAN-SPAM, and CCPA can lead to hefty fines and damage to your brand's reputation. Inaccurate records can also result in sending emails to unsubscribed users, which may be considered spam. Legal compliance is not just about avoiding penalties; it's also about building trust with your audience.