Measuring the success of co-branded email campaigns is essential to understand their effectiveness and make data-driven decisions for future collaborations. Key metrics to track include:
Open Rates: Measure the percentage of recipients who open the co-branded email. Click-Through Rates (CTR): Track the percentage of recipients who click on links within the email. Conversion Rates: Monitor the percentage of recipients who complete a desired action, such as making a purchase or signing up for an event. Engagement Metrics: Analyze engagement metrics, such as time spent reading the email and social media shares, to gauge overall interest. Return on Investment (ROI): Calculate the ROI of the co-branded campaign by comparing the revenue generated to the costs involved.