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How to Measure the Success of Corporate Email Marketing?

Measuring the success of email marketing campaigns involves tracking various key performance indicators (KPIs). Some important metrics include:
Open Rate: The percentage of recipients who opened your email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase or signing up for a webinar.
Bounce Rate: The percentage of emails that could not be delivered to the recipient’s inbox.
Unsubscribe Rate: The percentage of recipients who opted out of your email list after receiving an email.

Frequently asked queries:

What is Corporate Email Marketing?
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How to Measure the Success of Corporate Email Marketing?
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