Influencers play a crucial role in email marketing by lending their credibility and reach to brands. They can help in:
Increasing Open Rates: Emails endorsed by influencers often see higher open rates due to their established trust with the audience. Boosting Engagement: Influencers can create compelling content that resonates with their followers, leading to higher engagement rates. Enhancing Credibility: Associating with reputable influencers can enhance a brand’s credibility and authority in the market.