e commerce emails

How to Measure the Success of E-commerce Emails?

Key metrics to track the success of e-commerce emails include:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
Conversion Rate: The percentage of recipients who take the desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered.
Unsubscribe Rate: The percentage of recipients who opt out of the email list.

Frequently asked queries:

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