how to videos

How to Measure the Success of How-to Videos in Email Marketing?

Measuring the success of how-to videos in your email campaigns involves tracking several key metrics:
View Count: Monitor how many recipients watch the video.
Engagement Rate: Analyze how long viewers watch the video and if they interact with it.
Click-Through Rate (CTR): Measure the number of clicks on the video link or thumbnail.
Conversion Rate: Track how many viewers complete the desired action after watching the video.

Frequently asked queries:

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