How-to videos enhance the effectiveness of email campaigns by offering several benefits:
Increased Engagement: Videos are more likely to capture and hold the audience's attention compared to text. Better Understanding: Visual content can simplify complex topics and make it easier for viewers to understand. Higher Click-Through Rates: Emails with videos tend to have higher click-through rates (CTR) as they encourage interaction. Brand Trust: Providing helpful and instructional content can build trust and establish your brand as an authority.