how to videos

What are the Best Practices for Using How-to Videos in Emails?

To maximize the impact of how-to videos in your email campaigns, consider the following best practices:
Keep it Short: Aim for a video length of 1-2 minutes to maintain viewer interest.
Optimize for Mobile: Ensure the video is compatible with mobile devices, as many users access emails on their phones.
Use Eye-Catching Thumbnails: A compelling thumbnail can entice recipients to click and watch the video.
Track Performance: Use analytics to monitor video engagement and adjust your strategy accordingly.

Frequently asked queries:

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