How to Measure the Success of Inclusive Email Marketing?
To measure the success of your inclusive email marketing efforts, monitor key metrics such as:
Open Rates: Higher open rates can indicate that your subject lines and preview text are resonating with a diverse audience. Click-Through Rates (CTR): Improved CTR can suggest that your email content is engaging and relevant to a broader audience. Feedback and Surveys: Collect feedback from your subscribers to understand their perception of your inclusivity efforts. Unsubscribe Rates: A decrease in unsubscribe rates can indicate that your emails are more inclusive and appealing.