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How to Measure the Success of "Last Chance" Emails?

To gauge the effectiveness of your "Last Chance" emails, monitor the following metrics:
Open Rate: Indicates how many recipients opened the email.
Click-Through Rate (CTR): Measures the percentage of recipients who clicked on links within the email.
Conversion Rate: Tracks the number of recipients who completed the desired action, such as making a purchase.
Revenue Generated: Calculates the total sales attributed to the email campaign.
Unsubscribe Rate: Helps identify if the urgency tactic negatively impacted your audience.

Frequently asked queries:

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