How to Measure the Success of Lead Generation Email Campaigns?
To evaluate the success of your lead generation email campaigns, track the following key metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. Conversion Rate: The percentage of recipients who complete the desired action, such as filling out a form or making a purchase. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt out of your email list.