To measure the success of your link retargeting campaigns, consider the following metrics:
Click-Through Rate (CTR): Measure how often your retargeted ads are clicked. Conversion Rate: Track the number of users who take the desired action after clicking on your retargeted ads. Return on Investment (ROI): Calculate the ROI to determine the cost-effectiveness of your campaigns. Engagement Metrics: Monitor metrics such as time on site and pages per session to gauge user interest.