link retargeting

How to Measure the Success of Link Retargeting?

To measure the success of your link retargeting campaigns, consider the following metrics:
Click-Through Rate (CTR): Measure how often your retargeted ads are clicked.
Conversion Rate: Track the number of users who take the desired action after clicking on your retargeted ads.
Return on Investment (ROI): Calculate the ROI to determine the cost-effectiveness of your campaigns.
Engagement Metrics: Monitor metrics such as time on site and pages per session to gauge user interest.

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