Here are some best practices to ensure your link retargeting efforts are successful:
Segment Your Audience: Use segmentation to target different user groups with tailored messages. Frequency Capping: Limit the number of times an ad is shown to avoid overwhelming your audience. Compelling Content: Ensure the content you’re retargeting with is relevant and compelling. Clear Call-to-Action: Provide a clear and concise call-to-action (CTA) to encourage users to take the desired action.