Increased Engagement: By targeting users who have shown interest in your emails, you can increase engagement rates. Enhanced Personalization: Tailor your ads based on the user’s past behavior, creating a more personalized experience. Higher Conversion Rates: Retargeted users are more likely to convert, as they are already familiar with your brand. Cost-Effective: Link retargeting can be more cost-effective than other forms of advertising since it targets a specific audience.