How to Measure the Success of Loyalty Points in Email Campaigns?
To measure the success of loyalty points in email campaigns, monitor key metrics such as:
Open Rates: The percentage of recipients who open your emails. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or redeeming points. Customer Retention Rates: The percentage of customers who continue to make repeat purchases over time.