How to Measure the Success of Multilingual Campaigns?
To gauge the effectiveness of your multilingual email campaigns, focus on key metrics: - Open Rates: Compare the open rates across different language segments to identify which language versions perform best. - Click-Through Rates (CTR): Higher CTR in a particular language indicates better engagement. - Conversion Rates: Track conversions to understand the ROI of your multilingual efforts. - Customer Feedback: Direct feedback from customers can provide qualitative insights into the success of your campaigns.