How to Measure the Success of Personalized and Relevant Emails?
To gauge the effectiveness of your personalized and relevant email campaigns, monitor key performance metrics such as:
Open Rates: Higher open rates indicate that your subject lines and sender names are appealing to recipients. Click-Through Rates (CTR): A higher CTR suggests that your email content is engaging and relevant. Conversion Rates: Measure how well your emails drive desired actions, such as purchases or sign-ups. Unsubscribe Rates: A low unsubscribe rate indicates that your content remains valuable to your audience.