Relevance in email marketing means delivering content that matters to your audience at the right time. Here are some strategies to ensure relevance:
Segment Your Audience: Create highly specific segments to tailor your messages more precisely. Use Real-Time Data: Leverage real-time data to send timely and contextually relevant emails. Test and Optimize: Regularly test different elements of your emails, such as subject lines, images, and calls-to-action, to determine what resonates best with your audience.