product recommendations

How to Measure the Success of Product Recommendations?

Measuring the success of your product recommendations is crucial for continuous improvement. Key metrics to track include:
Click-Through Rate (CTR): The percentage of recipients who clicked on a recommended product.
Conversion Rate: The percentage of recipients who made a purchase after clicking on a recommendation.
Average Order Value (AOV): The average amount spent by customers influenced by your recommendations.
Engagement Rate: Overall interaction with the email, including opens and clicks.

Frequently asked queries:

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