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How to Measure the Success of Segmented Campaigns?


Measuring the success of your segmented campaigns involves tracking several key metrics. These include:
Open Rate: The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within your email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Unsubscribe Rate: The percentage of recipients who opt-out from your email list.
By analyzing these metrics, you can determine the effectiveness of your segmentation strategy and make necessary adjustments to improve future campaigns.

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