small call to action buttons

How to Measure the Success of Small CTA Buttons?

To measure the success of your small CTA buttons, track the following key performance indicators (KPIs):
Click-Through Rate (CTR): The percentage of recipients who clicked on the CTA button.
Conversion Rate: The percentage of clicks that led to the desired action, such as a purchase or sign-up.
Bounce Rate: The percentage of visitors who leave the landing page without taking any action.
Heatmaps: Visual representations of where users are clicking within your email.

Frequently asked queries:

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