How to Measure the Success of SoundCloud in Email Marketing?
To gauge the effectiveness of integrating SoundCloud into your email marketing, consider the following metrics:
Open Rates: Monitor how many recipients open your emails, particularly those with embedded SoundCloud content. Click-Through Rates: Track the number of clicks on links to your SoundCloud tracks or profile. Listening Metrics: Use SoundCloud's analytics to see how many plays, likes, and shares your tracks receive after an email campaign. Engagement Rates: Measure overall engagement, including replies and social media shares, to understand how your audience is interacting with your content.