What Should Be Discussed in a Retrospective Meeting?
A productive retrospective meeting should cover the following topics:
1. Campaign Performance: Analyze key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. 2. Content Effectiveness: Evaluate which email content resonated with the audience and which did not. 3. Design and Layout: Discuss the impact of different design elements and layouts on engagement. 4. Segmentation and Personalization: Review the effectiveness of audience segmentation and personalization strategies. 5. Technical Issues: Identify any technical issues that affected email delivery or user experience. 6. Tools and Technologies: Assess the performance of the tools and technologies used and explore new options if necessary. 7. Feedback and Insights: Gather feedback from team members and stakeholders to uncover new ideas and address concerns.