How to Measure the Success of Transactional Emails?
Measuring the success of transactional emails can help optimize future campaigns. Key metrics to monitor include:
Open Rates: High open rates indicate the recipient finds the email relevant and necessary. Click-Through Rates (CTR): Monitor how many recipients click on links within the email, such as tracking links or recommended products. Conversion Rates: Measure how many recipients complete a desired action after receiving the email, such as making an additional purchase. Delivery Rates: Ensure your emails are successfully reaching recipients' inboxes. User Feedback: Collect feedback from users to understand their experience and identify areas for improvement.