Transactional content is crucial for several reasons:
High Open Rates: Transactional emails have significantly higher open rates compared to promotional emails because they contain information the recipient is expecting or needs. User Engagement: These emails provide an opportunity to engage users when they are most interested, such as right after a purchase. Brand Trust: Consistent and accurate transactional emails help build trust and reliability in your brand. Revenue Opportunities: Including cross-sell or up-sell recommendations in transactional emails can drive additional revenue.