Are There Legal Considerations for Transactional Emails?
Yes, there are legal considerations to keep in mind when sending transactional emails:
CAN-SPAM Act: In the United States, transactional emails must comply with the CAN-SPAM Act. While they are exempt from some requirements, they must still contain a legitimate return email address and cannot be misleading. GDPR Compliance: For businesses operating in the EU, transactional emails must comply with GDPR regulations, ensuring user data is handled properly and with consent. Opt-Out Mechanisms: While not always required for transactional emails, including an opt-out mechanism can be a good practice to maintain user trust.