How to Measure the Success of Transactional Messages?
To evaluate the effectiveness of your transactional messages, monitor the following metrics:
Open Rates: High open rates indicate that recipients find the emails relevant and important. Click-Through Rates: Measure how many recipients click on links within the email, such as tracking numbers or account activation links. Delivery Rates: Ensure that your emails are successfully reaching recipients' inboxes. User Feedback: Monitor any feedback or responses from users regarding the clarity and usefulness of the emails.