Transactional messages serve several critical functions in email marketing:
Timely Communication: They provide immediate feedback or information after a user's action, enhancing the user experience. High Engagement Rates: Since these emails contain essential information, they often have high open and click-through rates. Customer Trust: They help build trust by providing transparent and timely updates about transactions. Brand Interaction: These emails offer another touchpoint for brand interaction, often leading to increased customer loyalty.