How to Measure the Success of Using First-Party Data?
To measure the success of your first-party data-driven email campaigns, track key email marketing metrics such as:
Open rates: The percentage of recipients who open your email. Click-through rates: The percentage of recipients who click on links within your email. Conversion rates: The percentage of recipients who complete a desired action, such as making a purchase. Unsubscribe rates: The percentage of recipients who opt out of your email list.