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What role does content play in Email Marketing?

Content remains king in email marketing. The shift towards hyper-personalization means that generic, one-size-fits-all emails are no longer effective. Marketers are leveraging data to create highly personalized content that resonates with individual subscribers. This includes using dynamic content blocks that change based on the recipient's behavior, preferences, and past interactions.
Moreover, the integration of user-generated content (UGC) in emails is gaining traction. Featuring customer reviews, testimonials, and social media posts can add authenticity and encourage engagement.

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