How to Measure the Success of Webinar Recap Emails?
To measure the effectiveness of your webinar recap emails, track the following metrics: 1. Open Rate: Indicates how many recipients opened your email. 2. Click-Through Rate (CTR): Shows how many recipients clicked on the links within the email. 3. Engagement Rate: Measures the overall interaction with the content, including shares and replies. 4. Conversion Rate: Tracks how many recipients completed the desired action, such as downloading a resource or signing up for a future webinar.