How to Measure the Success of Your Black Friday Email Campaign?
To measure the success of your Black Friday email campaign, track key metrics such as open rates, click-through rates (CTR), conversion rates, and overall sales generated from your emails. Use A/B testing to compare the performance of different subject lines, CTAs, and email designs. Analyze the data to understand what worked well and identify areas for improvement. Use these insights to refine your strategy for future campaigns.