How to Measure the Success of Your Digital Downloads Campaign?
To measure the success of your digital downloads campaign, consider tracking the following metrics:
Download Rates: The number of downloads relative to the number of emails sent. Conversion Rates: The percentage of email recipients who complete a desired action, such as purchasing a digital product. Engagement Rates: Open rates, click-through rates, and time spent engaging with the email content. Customer Feedback: Collect feedback from customers to understand their experience and satisfaction with the digital download.