How do these KPIs impact overall marketing outcomes?
Each KPI provides insights into different aspects of an email campaign's performance. High open rates indicate that the subject lines and sender names are effective in capturing attention. Strong click-through rates suggest that the email content is engaging and compelling. Conversion rates reveal the actual effectiveness of the email in driving desired actions, directly impacting revenue. High bounce rates can harm sender reputation, making it critical to maintain a clean email list. Lastly, low unsubscribe rates mean that the audience finds the content relevant and valuable, which is essential for long-term engagement.