How to Measure the Success of Your Easter Campaign?
To measure the success of your Easter email campaign, track key metrics such as:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Revenue Generated: The total revenue attributed to your email campaign. - Engagement Metrics: Monitor metrics like bounce rate, unsubscribe rate, and social shares to gauge overall engagement.