email invitations

How to Measure the Success of Your Email Invitations?

Measuring the success of your email invitations is crucial for understanding their impact and making necessary adjustments. Key metrics to track include:
Open Rate: The percentage of recipients who opened the email.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link or CTA in the email.
Conversion Rate: The percentage of recipients who took the desired action, such as registering for the event.
Bounce Rate: The percentage of emails that were not delivered.
Unsubscribe Rate: The percentage of recipients who unsubscribed after receiving the email.
Analyzing these metrics helps in refining your strategy and improving future email invitations.

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