How to Measure the Success of Video in Email Marketing?
Metrics are crucial for evaluating the performance of your video-based email campaigns. Key metrics to monitor include:
Open Rates: Gauge how many recipients open your email. Click-Through Rates (CTR): Measure how many recipients click on the video link or thumbnail. Engagement Rates: Track how much of the video content is watched. Conversion Rates: Assess how many viewers take the desired action, such as making a purchase or signing up for a service.