How to Measure the Success of Your Holiday Email Campaigns?
Measuring the success of your holiday email campaigns is essential to understand their effectiveness and make necessary adjustments. Key metrics to track include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt out of your email list.