To measure the success of your prospect list and associated email campaigns, focus on key metrics such as:
Open Rates: Indicates the percentage of recipients who open your emails, reflecting the effectiveness of your subject lines. Click-Through Rates: Shows the percentage of recipients who click on links within your emails, indicating the relevance of your content. Conversion Rates: Measures the percentage of recipients who take the desired action, such as making a purchase or signing up for a webinar. Bounce Rates: Tracks the percentage of emails that could not be delivered, helping you maintain a clean and accurate prospect list. Unsubscribe Rates: Monitors the percentage of recipients who opt-out of your emails, providing insights into your content's relevancy and frequency.