How to Measure the Sustainability of Your Email Marketing Campaigns?
To measure the sustainability of your email marketing efforts, consider the following metrics:
Open Rates: Higher open rates indicate that your emails are relevant and engaging. Click-Through Rates: This metric shows how many recipients are taking the desired action. Unsubscribe Rates: Lower unsubscribe rates suggest that your audience finds your emails valuable. Carbon Footprint: Use tools to calculate the environmental impact of your email campaigns.