While it's impossible to eliminate the risk of service disruptions entirely, there are several steps you can take to mitigate these risks:
Choose a Reliable ESP: Partner with a reputable email service provider known for high uptime and robust security measures. Regular Backups: Ensure that your email lists and campaign data are backed up regularly. Disaster Recovery Plan: Develop a comprehensive disaster recovery plan that outlines steps to take in the event of a service disruption. Employee Training: Train your staff on best practices and protocols to minimize human error.