How to Measure the Success of Special Discount Email Campaigns?
Measuring the success of your special discount email campaigns is crucial for understanding their effectiveness and making data-driven decisions. Key metrics to monitor include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a purchase after clicking through your email. Revenue Generated: The total revenue generated from the email campaign. Return on Investment (ROI): The overall return on investment from the campaign, considering the cost of the discount and email marketing efforts.